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About Us
Sarah Hansford
Sarah has worked in fashion retail for over 25 years, starting as a graduate trainee with Marks and Spencer where she launched the fashion jewellery department and pioneered new packaging concepts and product innovation.
Her passion for product inspired her to spend some time working for a supplier to leading high street retailers where she introduced design driven product ranges, travelling extensively to India, China, Thailand and around Europe sourcing the very best product.
Sarah then joined Calmia, a high end start up business where she developed their own brand clothing range as well as working with brands such as DKNY and Antik Batik to complete the offer in the London flagship store. Her ranges were featured in Vogue and worn by celebrities and fashion insiders.
This love of clothing took her to The White Company where she launched a full accessories offer and devised a wellbeing range. Sarah gained a deep understanding of brand stewardship and fine-tuned her eye for detail and love of design.
Pursuing her interest in accessories, Sarah then joined the Arcadia group where she was Senior Buyer at BHS for accessories, hosiery and lingerie, working closely with the womenswear and footwear teams. She was recognised by the group Chairman and nominated to help with sourcing and range planning across the group. She later managed the lingerie, hosiery and swimwear ranges, where she reinvigorated the in-store presentation.
Sarah's most recent role was with QVC which gave her a wider knowledge of multi-channel retail and an interest in brand management and strategy. Focusing on understanding customer needs and identifying opportunities for expansion helped her to deliver outstanding growth and increase profitability.
"I launched re:Create to share my experience and knowledge of retail and everything that goes with it. Creativity and enthusiasm are at the heart of everything I do and my vision is to use these tools to help businesses thrive and go beyond their customer's expectations." Sarah
Learn More:
We have a network of retail professionals who can assist with everything from design to logistics, fabric testing to merchandising and many other elements that are so crucial to creating a stand out proposition. Whatever you need, contact us for a chat and we'll see what we can do to help.